Birch Living — Email Design






                 
Copy: Katie Dawson
When designing our emails, our main goal was customer engagement. In order to avoid email fatigue, we made sure to keep content fresh — sometimes educating users on our manufacturing process, sometimes delighting them with photos of our sheep.

Roles & Resposibilities: Partnering with the marketing team and copywriter on email content and design.














Product Abandonment Flow



                       






Nurturing Emails







Promotional Template











Transactional Flow


Mark

Eden Shats 2020