Birch Living — Email Design

Copy: Katie Dawson
When designing our emails, our main goal was customer engagement. In order to avoid email fatigue, we made sure to keep content fresh — sometimes educating users on our manufacturing process, sometimes delighting them with photos of our sheep.

Roles & Resposibilities: Partnering with the marketing team and copywriter on email content and design.

Product Abandonment Flow


Nurturing Emails

Promotional Template

Transactional Flow


Eden Shats 2021