Birch Living — Email Design
Copy: Katie Dawson
When designing our emails, our main goal was customer engagement. In order to avoid email fatigue, we made sure to keep content fresh — sometimes educating users on our manufacturing process, sometimes delighting them with photos of our sheep.
Roles & Resposibilities: Partnering with the marketing team and copywriter on email content and design.
Roles & Resposibilities: Partnering with the marketing team and copywriter on email content and design.
↑ Product Abandonment Flow
↑ Nurturing Emails
↑ Promotional Template
