Birch Living — Art Direction
![](https://freight.cargo.site/t/original/i/b0f3fd15145cc8c930c3e8bba07dece3cf7ff083392d9df69eb085e2cfc12592/Birch---Photo---5.jpg)
For our first photoshoot, it was important to capture the lifestyle of the Birch brand: relatable and familiar for the common millenial. The Birch mattress is an approachable product for the type of person who always buys organic... most of the time.
Roles & Resposibilities: Concepting, casting, photo/video art direction, and overseeing post production.
Roles & Resposibilities: Concepting, casting, photo/video art direction, and overseeing post production.
![](https://freight.cargo.site/t/original/i/02505d2df9c079461c8639ea9197e693d6400fbd2825e471ef2828a722d7f7ad/Birch---Photo---2.jpg)
![](https://freight.cargo.site/t/original/i/027dedf5ea6cb6d2e431d6154164044632292be65593b6144841057b685effbb/Birch---Photo---1.jpg)
![](https://freight.cargo.site/t/original/i/1b53213d83e8b9ae9c58633e519627247995e9a768d8929505d7ed38fc735b43/Birch---Photo---7.jpg)
![](https://freight.cargo.site/t/original/i/d028301c066f5051f73118dcd370dded2f95af63539af14e60ec9371ff89fa9e/Birch---Photo---3.jpg)
![](https://freight.cargo.site/t/original/i/dd0aa360e28b03fcdc8d8f5a3512c45e21e9a7d4e14e31f6d1a20b7c469c5055/Birch---Photo---4.jpg)
![](https://freight.cargo.site/t/original/i/195e2ec86060c02bf8a33a945c6bb3f43f8745cd2a3894f39ede2778cdd60f0b/Birch---Photo---6.jpg)
Birch mattresses ship conveniently roll-packed and boxed.
In an effort to conserve paper, we direct customers to the above unboxing
video instead of including a traditional instruction booklet.
In an effort to conserve paper, we direct customers to the above unboxing
video instead of including a traditional instruction booklet.