Helix Sleep — Art Direction

Creative Direction: Barclay Douglas
Photography: Cole Slutzky
Helix makes mattresses for every body: after a short sleep quiz, customers are paired with the bed that best aligns with their unique needs and preferences. For our first campaign, we simplified the environment by removing the mattress from a traditional bedroom setting. It was important for us to highlight the relationship between the individual and the product, minus a fitted sheet.

Roles & Resposibilities: Concepting, casting, photo/video art direction, and overseeing post production.


Eden Shats 2020