Helix Kids — Visual Identity
![](https://freight.cargo.site/t/original/i/f261f440703679fd20ed8b822ef43bf61cdff6d974967f548897ba9da9d70420/Portfolio-HelixKids-2.png)
With the launch of Helix’s newest product, the Kids mattress, came a whole new branded experience. This mattress is designed to grow with your child from toddler to pre-teen. And, it does flips!
Roles & Responsibilities: I was tasked with developing the visual identity, concepting and art directing the launch photoshoot, and designing packaging and in-box materials.
![](https://freight.cargo.site/t/original/i/d05524a1c5c27ed0462855367b367aa092a276d1f63e73c6e4d4522b8f80cf41/Helix-Photo-Lifestyle-Mattress-Kids-Scene_2-338.jpg)
![](https://freight.cargo.site/t/original/i/f3e58a2fb7ae261deff82060e4694e37c252af5f39f626ec79b35b66b44555d6/Kids_FlippingMattress_StMo_16x9.gif)
The mattress is double sided: the firmer side aligns with the needs of
kids ages 3 to 7, and the softer side is designed for ages 8 to 12.
![](https://freight.cargo.site/t/original/i/28ea4138fae896f26c6b662800de1894724e9795edf05cbc043cca032ddbb624/Illustration---Icons.png)
Helix’s color palette, electrified to match the energy of our kids.
These hand-doodled illustrations go along with kid’s reviews of the mattress,
including: “best mattress on earth” and “two giant thumbs up.”
![](https://freight.cargo.site/t/original/i/0c6f55bbddb281967aba2bbf55816ccb3c7650080f5c69bfe35f64a03962153c/Portfolio-HelixKids-3.png)
![](https://freight.cargo.site/t/original/i/93b1613c17a7f513c690a8770bfeefc77f073fb171c81bbe674eabcf9abede30/Helix-Photo-Lifestyle-Mattress-Kids_StopMotion-002.jpg)
![](https://freight.cargo.site/t/original/i/1e0e947383deda5a5bfdc55043464add174827dc1dbe19544202f8dc89d7c1e0/Helix-Photo-Lifestyle-Mattress-Kids_StopMotion-0002.jpg)
![](https://freight.cargo.site/t/original/i/04a2b763fa60270e009ee9730b1e9de1da19bf40b9ae634509574b202eb71082/Screen-Shot-2021-11-16-at-6.41.02-PM.png)
Our packaging doubles as a fun coloring activity for kids.
![](https://freight.cargo.site/t/original/i/97aeeb49d3513de3a8ca52b713cc03173066d20046b48c7962e6ee8574b6d4e4/Portfolio-HelixKids-4.png)
In-box instruction booklet written for grown-ups.
![](https://freight.cargo.site/t/original/i/2267b1c01aff7a957ae5c03417f5a50859454924b60867a928707a1dae37bab6/Helix-Assets-Video-Kids-Unboxing-4x5-1.gif)
![](https://freight.cargo.site/t/original/i/22d30a64af76d9cedf2b28cbcc5ef7208250c6c781ccb560366aa9bf0f477911/Helix-Assets-Video-Kids-ItFlips-4x5.gif)
Short videos illustrating key value props: waterproof-ness and flippability.
![](https://freight.cargo.site/t/original/i/7d6792247d02366d2bda25e6d4418e2ee3c2634fb55aa011078432c2017a2808/04_StainAndWaterRepellant_v1.gif)
![](https://freight.cargo.site/t/original/i/d07f1eedd578bd315bf4ec8b0450a3a04578533015544712939c5a3278a3656d/05_MicrobeShield_v1.gif)
![](https://freight.cargo.site/t/original/i/c275ca3b3214bd47b59f0c5c4058ebbbbf05d0c165b854df7bb3ccd1876450da/03_SafeAndNonToxic_v1.gif)